As a property seller, you’ve got a lot on your plate. Dealing with paperwork, switching over services and utilities, and juggling with your regular day-to-day commitments can be tricky, to say the least.
You’ve got a lot going on, and that’s understandable – but you need to stay on top of your game, or else you risk making the following mistakes.
They’re all too common, and I see them more often than you’d think. Here are the top red flags to look out for, and why you need to do to steer clear of them.
Overwhelmed? Don’t be – as your Whistler real estate agent, it’s my job to make sure that this process runs efficiently. Get in touch with me and you won’t need to worry about these real estate blunders.
Pricing Without Strategy
Pricing your home strategically is one of the best ways to get it sold within the time frame and at the price point that you want.
Let’s say that the market value of your Whistler property is somewhere between $1.5 – $1.6 million. You might think, “Hey – let’s price it at $2 million and see what happens!” But if you do this, you’re alienating those buyers who are strictly looking in the under $2 million range – and those that are looking in the $2 million price range will recognize that your home is seriously overpriced. You’re missing out on some valuable opportunities, and you’re taking way more time than you need to sell your home.
There are several different pricing strategies you can take – maybe you want to price your property close to market value, maybe you want to keep the price low to bring in the offers, etc. I’ll talk you through your options and we can decide on an effective strategy that will help you meet your property sale goals.
Taking Marketing Shortcuts
In a seller’s market, some people don’t see the point in putting in extensive marketing efforts – they figure it’ll sell with or without professional photos (or proper advertising, etc.)
Just because the market is hot, it doesn’t mean that you should take marketing shortcuts. Efficient marketing can help you get the right buyers in front of your property, in turn helping you meet your financial objectives.
For example, professional photos are hugely important, even if your property won’t be sitting on the market for a long time. Many buyers begin their search online, and if the photos aren’t selling the property, they won’t bother coming to look in person. Speaking of which…
Making the Property Unavailable
Whistler is an unusual market, in that many of our buyers do not live in town full time. Their limited schedules mean that they sometimes want to look at properties on short notice or at potentially inconvenient times.
As a seller, it’s in your best interest to make sure your property is available (and ready to show) as much as possible. If a buyer can’t make an appointment to see your property, he or she probably isn’t going to put an offer in on it. In today’s market, be ready for several showing requests and remember – the inconvenience is only short-term.
Only Considering the Price
You definitely want top dollar for your property – but there may be more to it than just the price. In this competitive market, buyers may have unique features in their offer – beyond price – making some offers more compelling than others.
Consider the other negotiable factors; maybe one buyer is willing to lease the property back to you for a few months, which meshes well with your schedule. Perhaps one buyer has a ton of conditions that could slow down the process, or potentially cause the offer to fall through. I’ll help you look through each offer carefully, contrasting the strengths and weaknesses of each one to find the best option for you.
If you’re ready to list and want a trustworthy REALTOR® who can help steer you in the right direction, let’s talk!